Last updated: September 2023
If we detect that you have enabled the Do Not Track setting in your browser, we will automatically disable Marketing/Targeting cookies.
What is a cookie
A “cookie” is a technology that allows the website to store tokens of information (an “identifier”) in your browser used by the website while you are on the website. Cookies are then sent back to the website on each subsequent visit, or to another webpage that recognizes that cookie. Cookies are used in order to make the website work, or to work more efficiently, as well as to provide information to the owners of the website.
What types of cookies do we use?
The website uses the cookies that perform four functions, as classified below:
- Essential/strictly necessary cookies, which are essential to the functioning of the website.
- Performance cookies, which help us measure the website’s performance and improve your experience. In using performance cookies we do not store any personal data, and only use the information collected through these cookies in aggregated and anonymised form;
- Functionality cookies, which allow us to enhance your experience (for example by remembering any settings you may have selected); and
- Marketing/targeting cookies, which we use to track user activity and sessions so that we can deliver a more personalized service. Marketing cookies are set by third parties with whom we execute marketing campaigns and allow us to provide marketing relevant to you. If you identify yourself to us (e.g. filling out a form/signing up to receive email updates), SentiSquare collects information about your response to our marketing communications and your activity on this website. This information is added to your personal marketing profile and score which is used to measure campaign effectiveness and to provide content and offer services that are relevant for you.
In addition, we also utilise cookies on certain pages of the website to communicate with third party data suppliers in order to extrapolate your digital behaviour. This help us to understand and target more relevant advertising in the future. The information we receive is all aggregate and anonymous, but will include statistics such as demographics, online behaviour, product interests and lifestyle. Targeting and tracking cookies are provided via trusted third party suppliers. Should you require more information regarding our suppliers and how these cookies operate please contact us.