Published on 04|04|2021 by Lucie Kolářová & Peter Kesch
We read about it everywhere. Artificial intelligence is gradually becoming a part of our lives. Thanks to it, our phones take photos with an automatic camera, we use filters on Instagram or moving emoticons, it tells us what to play for music, what to watch for a movie. Let's have a look if artificial intelligence is only for big companies.
Just as artificial intelligence gradually enters our private lives, it also penetrates our work lives. It can optimize shipments, help you better understand what your customers want, and can help you communicate with your customer.
With people who are interested in implementing artificial intelligence in business processes, we often talk about whether they are not "too small" for artificial intelligence. This inspired us to write this article.
Maybe you think it is because it's expensive. And you need experts to get the most out of it. Until recently, you would be right. Not so long ago, you needed many servers or a supercomputer for artificial intelligence to run and take advantage of it. When Deep Blue defeated world chess champion Garri Kasparov in chess in 1997, it was one of the most powerful supercomputers, able to calculate 11.38 Gigaflops per second. It's a huge number, but today your smartphone is about 10 times faster. And even the current chess world champion is no rival for it.
And as technology evolves, artificial intelligence can run on a regular computer. It can be connected to your computer on your existing hardware. And even if your company does not have an AI team, you can operate the artificial intelligence yourself with the help of external consultants who provide you with the service. Artificial intelligence doesn’t cost millions. With artificial intelligence you save MDs and it pays off several times over.
In general, we could say that for all areas of business, artificial intelligence can be beneficial for them. If you do B2C and communicate with your clients, you should be interested in the field of customer communication.
Do we have people dedicated who deal with communication with the customer?
Do we communicate with our customers through e-mails, calls, chats, SMS messages etc.? Do we have thousands of pieces of communication per month that come to our company? And we are not talking about hundreds of thousands, a few thousand messages a month are already enough.
Do our people have to answer again and again the same questions?
Do we have a general address info @ and need to forward emails from it to the right agent?
If you answered any of these questions yes, artificial intelligence is the solution for you as well.
Not at all if you need 4 or more people to answer messages from customers. A well-trained expert is not a cheap and easy thing. In addition, you have to count with fluctuations. The software is consistent, still works the same, even if it handles more communication. In addition, it learns and improves itself, does not take a vacation and you can count on it 24/7. Artificial intelligence will help you increase productivity and optimize customer support.
But again - it depends on your use case. We even have a client who has implemented artificial intelligence just to free his hands from the routine work of 1 person. If you save 2 - 3 experts thanks to artificial intelligence, and use them for other important tasks, it will pay off for you! In addition, you are preparing for sudden increases in communication, so you can tick off unpleasant moments of surprise and pre-Christmas chaos. Resolved, you don't have to worry about anything this year!
At SentiSquare, we focus on processing and analyzing customer communication. And even if you do not have a huge amount of communication, it might be worth to let AI analyze it in terms of quality and empathy. This is also an area where AI can support. Furthermore, there is a number of other use cases to use artificial intelligence in a company - for example, artificial intelligence for invoice processing, chatbots, listening to the brand mentions on social networks, forecasting sales results, automatic pricing, marketing personalization and more.
Thank you for reading this article. We are experts in the implementation of products based on artificial intelligence in customer communication processes. Contact us and find out how artificial intelligence can help you in your company! We are happy to be of service to you.
SentiSquare is a technology company that deals with customer-generated text analysis. As one of the few companies uses artificial intelligence based on principles of distribution semantics, which provides many competitive advantages, such as language independence. The company was founded in 2014 as a spin-off by team of researchers at the Faculty of Applied Sciences of the University of West Bohemia in Pilsen. SentiSquare currently supplies technology to the contact centers of large companies such as T-Mobile, E.ON or Albert.
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