SentiSquare | Newsroom | SentiSquare in panel discussion Startup vs Corporate at Startup Disrupt event

SentiSquare in panel discussion Startup vs Corporate at Startup Disrupt event_

Published on 18|1|2022 by Lucie Kolářová & Peter Kesch

The Startup Disrupt event Startup vs Corporate on January 18, 2022 was very successful and we took away a lot of input from the discussion from both corporate and startup representatives.

In the panel discussion sat Tomas Belohoubek from E.ON , Tomas Brychcin from SentiSquare, Jiri Skopovy from Seed Starter Česká spořitelna, Petr Ladzov from PalmApp.

We offer a brief summary of the most interesting things discussed in the discussion:

E.ON and Česká spořitelna, each in a different style, offer their ground for startups that need to test their products, scale, etc.

E.ON is a "docking station" for startups, from which it selects those that will benefit the company. That's what happened to SentiSquare years ago, and now we're a proven vendor to handle E.ON's customer communications. We confirm that in the early days it was really great to test our algorithms on millions of communications.

Česká spořitelna, on the other hand, offers the potential for startups to reach their 4.5 million clients through Seed Starter.

It's a win-win, corporations can get the innovation they want inside the company this quickly.

So the key for startups is to have an innovation that corporations are not able to quickly develop themselves and that fits into their vision.

The panelists also agreed that it is necessary for startups to listen to corporations and understand the problems they have and offer help. Not instead to push them how great they are and how great their products are (a common mistake startups make).

Finally, the topics that the representatives of corporations see as key in the future and are expected to focus on were discussed. The consensus was to focus on customer interaction and customer satisfaction. Optimizing this interaction. Customer service is the most expensive item and there will soon not be enough people in the market who want to do this job.

We also got into the topic of virtual customer service, automation, which is SentiSquare domains. Tomáš Brychcín said that it will take a long time to reach a state where customers can be served fully automatically. He is also inclined to the opinion that it will never be possible without the participation of the operator. Because there will always be exceptions in communication that have to be resolved by the operator.

Anyway, the topics of how to use artificial intelligence, machine learning in processing customer communications will be really hot. And we're happy to be there.

Thanks to Startup Disrupt and Patrik Juránek for the perfect organization of the event and we wish other startups good luck :-).


SentiSquare is a technology company that deals with customer-generated text analysis. As one of the few companies uses artificial intelligence based on principles of distribution semantics, which provides many competitive advantages, such as language independence. The company was founded in 2014 as a spin-off by team of researchers at the Faculty of Applied Sciences of the University of West Bohemia in Pilsen. SentiSquare currently supplies technology to the contact centers of large companies such as T‍-‍Mobile, E.ON or Albert.

Media contact:
Lucie Kolářová
+420 603 400 124