SentiSquare | Newsroom | 6 Years of SentiSquare

6 Years of SentiSquare_

Published on 27|8|2020 by Lucie Kolářová

27. 8. 2020 SentiSquare celebrated its 6th birthday. Usually, a “birthday” is something where you have a look back and review what happened so far, what was achieved but also to think about the future and where we want to be in several years from today on. So, let us share with you our journey till today, our vision and goals for the future:

Our Story So Far:

Actually, SentiSquare’s history started quite some time before the company was established. Our founders have been focusing on AI/Machine Learning and Natural Language Processing at the University of West Bohemia and fell in love with the technology and the fact that machines can understand text created by humans. They realised what business potential the technology had, and embarked on a mission to make it applicable to the “real world”.


After spending several years doing research at the University, in 2014 the idea was born to found a company. The trigger to start this adventure came when our founders got in touch with StartupYard. It was the first time that our technically inclined guys tested their vision with people who had a strong business focus and got a clearer picture of how their technology could be applied in business. So, finally, on Wednesday 27th of August SentiSquare was established as an LLC with StartupYard as a shareholder.


In 2015 a sales operation was added to the team, the company gained speed and started to sell their know-how in development projects building custom AI/NLP solutions for their customers. These early years have been quite painful since companies were still doubtful about AI being able to help them in the first place SentiSquare was focusing on social media analytics and visualisation and struggled to find its focus as each project was different from the previous one.


A big milestone came in 2017 when we were accepted in the E.ON: agile accelerator program. This program opened our eyes to the huge potential AI has in streamlining internal processes of companies - and helped us pivot to analysing customer feedback and automating customer communication. It also gave us a vision to move from project orientation to product orientation.


With this vision in mind, in 2018 SentiSquare managed to get initial seed investment in order to push our product development forward and speed up sales. The investment also came with advisory services and we would like to use this opportunity to thank our advisors for their support. As a startup company tackling on a daily basis various business, strategy and operational tasks, we found the support of good advisors immensely helpful and still appreciate it very much.


Our latest important milestone was the strategic partnership we established at the end of 2019 with IXPERTA. IXPERTA is a well-established Czech IT company with a record of achievement. Our services and products enrich their offering, while their IT capabilities help us to realize bigger projects and reach a wider customer base - that is why we see a big potential in our cooperation.

Where we are today:

SentiSquare has developed three main deployment-ready products:

  1. Email/ticket automation

  2. Customer feedback analytics

  3. Call-transcript analytics

We operate 2 offices, our development office in Pilsen and our Sales and Business-development office in Prague. Our research team has more than 17 years of experience in NLP/AI with more than 200 publications and more than 3000 citations in that area. Most importantly, we successfully made our way from a project-oriented software development company to a product-oriented software development company and are getting ready to scale our products up.

Our Goals for the Future:

Rest assured we are not stopping. We are strongly focused on our product development and have an exciting new product in the pipeline, ready to be launched in the first half of 2021. This new product line will change the way companies deploy AI as it lifts the achievements you can gain with no or limited training to a completely new level. We are building an AI that will teach AI to get ready to run in days instead of weeks or even months. There are big things to come, not only related to new products :-)

Stay tuned…


SentiSquare is a technology company that deals with customer-generated text analysis. As one of the few companies uses artificial intelligence based on principles of distribution semantics, which provides many competitive advantages, such as language independence. The company was founded in 2014 as a spin-off by team of researchers at the Faculty of Applied Sciences of the University of West Bohemia in Pilsen. SentiSquare currently supplies technology to the contact centers of large companies such as T‍-‍Mobile, E.ON or Albert.

Media contact:
Lucie Kolářová
+420 603 400 124